Released on the 1 September 2009, the EOS 7D is the latest digital SLR camera from Canon and has a manufacturer's recommended selling price of $1699, pitching it price wise against some of its direct competitors that are currently on the market.
With 18 mega pixels and a cropped sensor, the EOS 7D has an abundance of features, many of which haven't been seen on any of Canon's previous releases.
For instance, the 63 zone metering system, iFLC (standing for Focus, Colour and Luminance) is one of the most popular additions that the camera sees. Looking at the colour of the light, as well as how bright it is, it combines this with data from the focusing sensors to create the best image possible.
One of the features that has been particularly well received by customers is the new Quick Control button. Located just left of the eyepiece, when it is pressed, several of the most common settings that are amended are displayed on the camera's screen, from exposure compensation to ISO levels, meaning that they can be changed both quickly and easily.
As would be expected, due to the almost synonymous feel that video has had with digital cameras in recent years, the EOS 7D has the capability to shoot video. However, not content with standard quality, Canon have allowed those who use this camera to video in 1920x1080 High Definition. Coupled with the option of 60fps to 24fps, depending on the quality of the video, the EOS 7D can act as a competitive video recorder, as well as being a great SLR.
Not detracting from the usual build quality of Canon cameras, the EOS 7D is regarded as one of the sturdiest SLRs currently on the market - not just in its price range, but of any SLR - due largely to its solid magnesium alloy body. In addition, the body features much the same layout as previous Canon cameras in the EOS range and with the exception of the distinct move of the on / off button to the left hand side of the camera from the right, most Canon users will not be slowed down trying to adjust from a previous model.
One of the problems with the EOS 7D is the fact that, to an extent, it was over hyped before its release. Since the release of the last camera in the EOS range, there have been advances in camera technology, meaning a lot of people were expecting a lot of things from Canon's next EOS camera.
Whilst it can't be argued that the EOS 7D doesn't fulfill the functions of a good quality digital SLR, there are several customers feeling that the camera isn't quite as good as it could be. There's no faulting the build quality of the camera, or the image quality in general, it is primarily the fact that in harsh lighting conditions (bright light / severe darkness), the camera doesn't perform as well as would be expected, considering the technology that is available. Comparing this downside to the amount of features that the camera possesses, it is felt by some that it would have been beneficial to correct this lighting issue and sacrifice one or two of the other features.
Overall, the EOS 7D is a good quality camera for the money spent and whilst having some minor downfalls, it will suit the needs of most photographers perfectly.
Ted Sikkink, is an ex music industry executive who luckily got out in time, he's is very much into, photography, music, food & wine, art, information research and a "life long learning" adept.For the last 10 years Ted has been professionally active with interim management, coaching and organizational consultancy. Currently into internet marketing and fascinated by social networking and internet business development in general.
http://www.TheDigitalCameraSource.com
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